Hydrohex

I currently work for Hydrohex, an industry leading virtual aqua fitness provider, as a Video Editor and Graphic Designer. The goal of the company is to provide the best virtual aqua fitness on the market with high quality fitness classes and services.

Hydrohex is a relatively young startup and doesn’t have a well defined plan for their marketing as of yet. However, I have done my best to infuse their marketing material and products with a breath of fresh air and energy while adhering to their existing visual brand guidelines and style in a way that will be useful whichever direction the company decides to take in the future.

I’ve sought to expand the scope of their visual brand a bit to accommodate the different mediums we communicate in as well as creating subtly separate visual identities for our different types of fitness classes.

Some of my favourite projects have been designing convention stands, creating videos advertising our products featuring simple but tasteful motion graphics, creating social media posts, feedback forms among other things.

The static designs have been created using Adobe XD and Adobe Illustrator and the motion graphics have been created using Adobe After Effects and Adobe Premiere Pro.