CSE Entertainment Design Projects

Between 2019 and 2021 I worked as a Videographer and Graphic Designer for CSE Entertainment. CSE is an industry leader in the field of exergaming, seeking to make fitness fun and enjoyable for everyone.

Early in my employment we decided to completely redesign their logo to better reflect their company identity. I wanted to create a simple, friendly, recognisable logo that represented exergaming as a concept and their values of making fitness fun. The most difficult part was trying to define and capture the essence of what exergaming is. Eventually I ended up defining it as your body being a game controller and worked from there. It was important to me that the logo mark would look good in many different mediums with and without colour, with and without text.

I also helped them refine their visual brand, produced lots of marketing and informational material as well as doing other design and video related tasks.