Reilu Kuljetus Social Media Ad

Reilu Kuljetus is a Turku based food delivery service focused on fair wages and working conditions.

They approached me to make a social media ad to encourage consumers to download their app. It was important for them that the ad would convey their values and a sense of approachability while adhering to their brand guidelines and distinguishing themselves visually from other delivery services.

I did my best to follow their visual guidelines while also adding a little bit of fun, a human touch and approachability using hand lettering and scribbles and a down to earth photo as a human/soft contrast to their bold san serif company font and their quite minimalist look.

I started the process by doing rough sketches by hand a then created some static layouts with motion in mind to show the client. They were happy with the ideas I presented and I then started creating the design with movement using Fusion in Davinci Resolve. The video was designed for Facebook and Instagram in a square format.